If you open up Instagram first thing in the morning and are bombarded with videos of ‘life in a day of a fitness influencer,’ ‘75 day hard challenge,’ ‘come cook a high protein meal with me,’ you are not alone. The wellness industry has been moving at the speed of light and honestly, is anyone to blame at this point? If we look at the broader picture, wellness is very subjective and usually means different things to different people, so encapsulating something as a ‘trend’ in this industry is a little difficult. But with wellness having a major moment right now (according to research, the wellness market is worth 26% more than it was pre-pandemic, and now 4x larger than the global pharmaceutical industry) here are some trends that you just can’t miss out on!

Increasingly, people and fitness enthusiasts are moving away from the idea of ‘doing it solo,’ they are now relying on a group or finding a partner that helps them reach their fitness goals. So, there is significant attention given to running clubs, fitness communities and more. They say ‘together is always better,’ and this has found its way to the wellness industry as well. We are trying to find human connection in our wellness routine. Especially after the pandemic (an era where we were secluded, inside our homes and glued to our screens) people are finding more ways to be fit, with a sense of belonging.

With the rise in AI, it has found a way to our fitness routines as well. Getting a personalized wellness plan is now easier than ever. Along with this, people are relying more on fitness tracking apps, wellness calendars and other skincare and bodycare tech that helps them become better versions of themselves.

The past year, we have been looking for protein in everything, even the air we breathe. But now, fibre is taking the centre stage. As we move closer to understanding the gut-brain connection, the focus is shifting on one thing everyone’s digestive system has been screaming for - fibre. Wondering how you can add this to your diet? Consume tons of veggies and call it a day. 250-400 grams of green veggies everyday are enough for you to tick off fibre from your wellness plan.