With its latest initiative, #ParentingKiNayiParampara, the brand is inviting moms everywhere to pause, take a breath, and recognise their own strength. Because a good mother doesn’t mean self-sacrifice and self-neglect at every turn — it can also mean showing up for yourself, just as you show up for your child.
Cetaphil Baby’s new initiative, #ParentingKiNayiParampara, is here to change that. The campaign is a celebration of every mom — in all her strength, softness, uncertainty, and love.
At the heart of it is one simple message: Have a Seat, Mom.
The campaign asks: “What if the new parenting parampara is also about you?”
"Some days I am unsure, but then I look at my baby and I see how far I’ve come," says content creator and lifestyle influencer Tina Kakkad in the campaign film. Her words reflect the quiet resilience and reflection that often go unseen in the chaos of raising children.
"I’m not perfect. But I show up — with love, with strength, and a little bit of mess," adds content creator and influencer Natasha Luthra. It’s this kind of vulnerability that connects deeply — because perfection isn’t the goal. Presence is.
"I’m raising a mini-me!" says fashion stylist and content creator Urmi Daga with pride. "And in the process, I’ve discovered a new me!" Her journey highlights something many mothers realise along the way — that parenting doesn’t just grow a child, it grows a parent too.
#ParentingKiNayiParampara is all about caring for moms, too. It recognises that being a mother isn’t easy — hats off to all the moms out there hustling through each day, making the world better for their babies, and learning what parenting truly means along the way.
“Parenting taught me that being gentle is powerful. That’s my new parampara,” says Natasha, reflecting on how motherhood reshapes identity and values. Urmi echoes this thought: “New-age parenting is also about taking care of myself.”
This Mother's Day, Cetaphil Baby’s campaign gently reminds us that motherhood is not just about sacrifice. With the same care the brand brings to baby skincare, it’s turning the focus on moms, encouraging them to care for themselves with the same tenderness they offer their children.
So, this Mother’s Day, let’s celebrate them. It all starts with one simple gesture: Have a Seat, Mom.
(No Times Now Journalists are involved in creation of this article.)
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